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- The campaign provides an integrated cultural and spiritual experience
- It highlights key sites such as the Clock Tower Museum, Mount Arafat and the Cave of Hira
MAKKAH: The Royal Commission for Makkah City and Holy Sites has launched a new campaign titled 鈥淢akkah: A Living Legacy,鈥� the Saudi Press Agency reported on Monday.
It aims to showcase the city鈥檚 rich historical and cultural sites, increase their visibility among visitors and residents, and highlight Makkah鈥檚 unique identity and evolving history.
The campaign provides an integrated cultural and spiritual experience. It highlights key sites such as the Clock Tower Museum, the International Fair and Museum of the Prophet鈥檚 Biography and Islamic Civilization, Mount Arafat and the Cave of Hira 鈥� where Prophet Muhammad received the first Qur鈥檃nic revelation.
The initiative is part of the commission鈥檚 broader strategy to preserve, develop and rehabilitate more than 98 sites across the city.
It also seeks to enhance the visitor experience, introduce new investment opportunities and revitalize sites while ensuring their sustainability as vibrant cultural destinations.